My client asked primarily for a friendly and progressive feel to their site. To help people lower their carbon footprint, the design had to appeal visually to the kinds of emotions EcoSmart wanted to engage: optimistic, forward thinking and Eco efficient.
EcoSmart wanted to be visually different . All Its competitors filled their sites with photographic images
of wires, pipes... Avoiding the use of photographic images was a risky take but I found a way to convey EcoSmart progressive approach while reinforcing the company’s ideas: creating simple, clean yet bold typographic constructions.
